Ltd Admirāļu klubs in cooperation with the Gaming Innovation Group (GiG) has launched a new online gaming platform FeniBet.lv was launched in Latvia.

Admirāļu klubs, a veteran of land-based gaming in Latvia, is part of the Novomatic AG Group, one of the biggest international producers and operators of gaming technologies. As part of the network, Admirāļu klubs operates several renowned land-based gaming venues, placing them prominently in the Latvian market.

Mārtiņš Opmanis, Head of I-Gaming at Admirāļu Klubs said, “The launch of FeniBet casino and sportsbook takes our business to its next stage of growth, further expanding our operations in the digital space. We are confident to enter Latvia's highly competitive and regulated online gaming market with the new platform offering the best of GiG’s features such as personalised customer experience, swift payment processing, and wide selection of games.”

Richard Brown, CEO at GiG said, “I am proud to announce that we have gone live in Latvia with Admirāļu klubs, another successful land-based operation embracing the online space. It’s always an exciting moment for GiG to power a launch, even more so when it’s part of an operator’s digital transformation, allowing them to expand their operations. Latvia is an exciting market, which has seen great growth over the past few years, as our third within the region, this launch further compliments our aim of becoming the regulated markets’ partner of choice. I have every confidence that FeniBet is set to be a market-leading casino and sportsbook.”