About Alfor


LLC Alfor, the leading gambling enterprise in Latvia, is Latvian-Austrian joint venture established by LLC Foroms, Latvian investment company with vast market experience, and Austrian Gaming Industries GmbH, a gambling equipment manufacturer, supplier and Austrian industry leader. The cooperation agreement was signed in 2000.

LLC Alfor and LLC Admirāļu Klubs shape a part of the network of gambling halls ‘Fenikss Laimētava’. In 2012, LLC Admirāļu Klubs purchased Estonian Enterprise LLC Novoloto and, therefore, the said enterprise became the third company of the group.

The network of gambling halls ‘Fenikss Laimētava’ has become widely known as an established place in the Latvian entertainment market; moreover, the network has experienced a rapid growth becoming the leader of the gambling industry. At the moment, there are 120 gambling halls serving a wide variety of visitors according to their taste and interests giving them a chance to engage in broad spectrum of entertainment options in Riga, Salaspils, Jurmala, Sigulda, Saulkrasti, Adazi, Olaine, Kekava, Jelgava, Iecava, Bauska, Dobele, Ogre, Lielvarde, Aizkraukle, Cesis, Limbazi, Valmiera, Smiltene, Madona, Rezekne, Ludza, Balvi, Jekabpils, Livanos, Preili, Daugavpils, Tukums, Saldus, Kuldiga, Liepaja, Ventspils.

Novomatic AG


Austrian Gaming Industries GmbH is a subsidiary company of Novomatic AG, paying particular attention to the development of slot machines, that is, development of design and creation of products of high value. Austrian Gaming Industries GmbH offers the most extensive variety of products in the field of gambling.

In 1980, Professor Johann Graf established Novomatic AG, a group of companies which is now the leader of the gambling industry. The company started to manufacture high-class gambling equipment, thus significantly contributing to the development of technologies in the field. Shortly after the company was established, there were branches opened in Germany, France, Netherlands, Switzerland and other Western countries; once the ‘iron curtain’ fell, offices were also established in the Eastern Europe.

Thanks to the investments in the research and development in the field of gambling industry, the production of the Novomatic group sets high-quality standards. The key to the company’s success hides in clear understanding of the game itself and introduction and use of technological innovations. The company’s future goals are related to the development of interactive gaming methods and video lottery systems as well as an extension of cooperation with casinos in the European Union Member States, claiming the market of virtual and online gaming and promotion of free competition in the gambling business environment. The company has been so successful due to the shift from traditional slot machines, which were used in this field of activity up until the end of the last century, to generic gambling software which improves the quality and diversity of the games offered.

Our mission


The company’s purpose is to offer its clients qualitative service and to create in its gambling halls entertainment options of the highest quality.

To this end, those who visit the company’s gambling halls have a chance to use technologically up-to-date and modern slot machines that offer diverse and exciting entertainment options.