About Alfor

ALFOR creates exciting entertainment experiences and environments while caring for the well-being of its customers, employees, and the community.

The company has been active in the entertainment sector since 2000, providing leisure opportunities in a safe, understandable, and responsible environment, both in Fenikss gaming halls throughout Latvia and on the online platform Fenikss Online.

Throughout its existence, ALFOR has supported numerous public benefit projects and organizations. The most significant of these is the Purvītis Award—the largest and most prestigious award in the field of visual arts in Latvia. It was established in 2008 by the Latvian National Museum of Art in collaboration with ALFOR as the patron and the INDIE Cultural Projects Agency.

100% of ALFOR shares are owned by NOVOMATIC AG.

About NOVOMATIC AG

NOVOMATIC AG, as a manufacturer and operator, is one of the largest gaming technology groups in the world, employing more than 20,000 people. The group was founded in 1980 by the industrialist Professor Johann F. Graf and has offices in more than 45 countries, exporting innovative gaming equipment, system solutions, lottery system solutions, and services to more than 130 countries. The NOVOMATIC AG group operates as a full-service provider in all segments of the gaming industry, covering land-based gaming products and services, management systems, cash management and online, mobile and social gaming solutions, lottery and sports betting solutions, as well as a range of other first-class products and services. For more information, please visit www.novomatic.com.

Responsible Entertainment

ALFOR offers the latest generation of gaming equipment and interactive games:

  • Providing comprehensive information to all interested parties about gambling and its process.

  • Continuous monitoring, analysis, and reduction of possible gambling risks.

  • Providing information and appropriate support to players and their loved ones affected by a crisis.

The key to ALFOR's success is its ability to evolve together with its customers, employees, and society, building on the company's traditions and the experience of an industry leader.